Giordano celebrates 20 years of success in Saudi Arabia

Giordano, the global apparel retailer and one of the top five clothing brands in the Arab world, celebrated 20 years of successful presence and growth in Saudi Arabia on Monday at Park Hayytah Jeddah.
The achievement is marked with recognition and appreciation for loyal customers and employees who have been with Giordano since inception.
Celebrating until end of the year, customers will be given special offers and gifts. 
“As we reach two decades, we further reiterate our commitment to the Saudi Arabian market,” said Sheikh Hani Abdul Aziz Saab, chairman of the board, Textile and Garments Co. LTD — Giordano Saudi Arabia.
"We will continue to make a positive difference to our community through various activities. We are also encouraging young designers from leading Saudi universities to hone their artistic side," he said.
In his opening speech, Ishwar Chugani, managing director of Giordano Middle East FZE and executive director of Giordano International, said: "From its first store at the Al-Faisalia Mall in Balad, Jeddah, Giordano has opened an average of over four stores per year across the Kingdom, establishing 100 stores in 2015.
Chugani said: “Reaching 20 years in Saudi Arabia is a great milestone for Giordano. Our products stood the test of time and have evolved accordingly." 
Chugani added: "The brand is stronger than ever, thanks to the support of our loyal customer. With their continued patronage, Giordano Saudi Arabia is our largest market in the region and we are looking to sustain our growth."
Giordano currently operates 260 stores in the Middle East and aims to reach 300 in the next three years.
Globally, Giordano operates 2,400 stores in 30 countries. 
The key to Giordano’s long-term success has always been in maintaining its commitment to provide simple, clean and comfortable design, quality workmanship and knowledgeable customer service. 
Giordano continues to support the community through its CSR programs in Saudi Arabia, the UAE and the rest of the world.
“We respect and value cultural traditions wherever we operate and encourage indigenous designs in collaboration with local institutions,” he said. 
Recently, Giordano held an apparel design competition to encourage local talent.
The two best entries were from students of Dar Al-Hekma University. Selected designs are now being incorporated in Giordano’s product range. 
Chugani also said the brand’s mission is “To make people feel good and look great”. Simple pleasures of basic fashion — that is the driving force of Giordano. Giordano’s styling always revolves around what is relevant, essential and functional. The look is relaxed and the merchandise can easily be mixed together to match any occasion, mood or place. Customers can be assured “to feel good and look great”. 
The product development team works continuously on product innovation to provide product differentiation and enhanced valued for the customers. 
There is continuous process of innovation keeping in mind customer and market needs.
Giordano was recently listed as one of the Top 100 Companies Making a Difference in the Arab World by the prestigious Forbes magazine.
The company also received the 2013 Global Emerging Market Retailer of the Year award in London, UK from Retail and Leisure International (RLI).  
Giordano has always focused on exceeding customer’s expectations in terms of merchandise and service.
It has initiated many additional services such as complimentary alterations, global exchange policy, and a customer service toll free hotline.
The brand launched its WWS — World Without Strangers-it’s global and card less loyalty program in 2007 with the objective to reward its loyal customers.
The USP of this program is its global presence, the simplicity of its usage and your mobile number being your personal identification or membership number.
Customers are able to get discounts and accumulate points on every purchase they make and can also access their information online and or on their mobile phone. 
“The program has received a tremendous response since its launch and today has over 8 million WWS members globally,” he said. 
They are providing exceptional customer service is a key objective for every employee, he said.
Staff undergo continuous training in customer service and are monitored and assessed on a regular basis.
Consistent and exceptional service providers are recognized and rewarded through the monthly staff awards scheme.